Having nice things is possible with pets.

The perfect dog toy for aggressive chewers.

A cautionary tale.

KONGs’ TikTok ads use UGC videos of pets on their worst behavior for an entertaining cautionary tale. These illustrate what can happen when KONG isn’t there to distract pets from shredding a few of your favorite things.

A Nice Treat.

Your pet might be missing their old playthings (ie: your stuff). To help transition them, KONG created treats in fun, familiar shapes. Simply drop a few of these into your KONG and have confidence that your things will remain nice.

 

Who left the dogs out?

Browsing furniture catalogs should inspire visions of life in your dream home, but why does that mean no pets?

KONG partners with West Elm to show shoppers, in an encouraging way, that designing their dream home with pets is possible. Now every room feels complete.

Because, fashion.

 

In partnership with Christian Louboutin, customers who purchase a pair of pumps will receive a special-edition KONG. They won’t need to worry about their shoe collection, knowing that KONG will always come in between their pet and their new stilettos.

CREDITS

Role: Concept, Art Direction, Design, Copywriting

CD: Soren Youngren | Mike Rovner

Spec 2022

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