Taking the power back
from peanuts
The results were powerful.
The campaign increased PALFORZIA website traffic by approx. 154% per month, user engagement by 73%, and returning traffic by 1,006%. The power of the campaign in building awareness is clear to see, but the most valuable result was the renewed assurance PALFORZIA gave to anxious children, parents, and caregivers.
Taking the power back from peanuts
Families assemble! It’s time to take on peanut allergy, put anxiety aside, and live your best lives. How? Power up with PALFORZIA. With a targeted DTC campaign, and a media strategy powered by OMD, we helped caregivers and their children take the power back from peanuts.
CREDITS.
Produced: 2021
Role: Art Director, Designer
CW: Jason Gitlin
CD: Mindy Sears