Water that’s the life of the party.

 
 

Good times are in every variety pack.

Having a good time requires the right supplies. In addition to providing consumers with a wide variety of flavors, White Claw’s variety pack now includes four fabulous party hats. Simply cut along the dotted lines printed on the inside of the packaging, assemble in one easy step and—badabing—you’re ready for a bash.

Fish are friends.

Bring the riot home for your fishy friends. With the White Claw fish tank bubbler and party-themed tank decals, they’ll have everything they need to get funky.

Coming to you, live

 
 

It’s always party time! Tune in to any of White Claw’s live-stream accounts to catch the hottest blowouts being broadcasted live from across the globe. AI will comb through party-centric feeds and share only the most inspiring content with White Claw’s followers.

Disco Fish

To quote Sebastian from Disney’s The Little Mermaid: “it's hotter under the water!” White Claw will sponsor after-hours events at the nation’s most renowned aquariums. Party-goers will make some new friends, namely: sharks, rays, jellyfish, and maybe a penguin or two. All proceeds will be donated to the hosting establishments to fund their fascinating exhibits.

 

Light up the party.

If a beer can require a signature glass, why can’t White Claw be dolled-up with a handful of flashy ice cubes? Be the life of the party, just as water intended.

Party responsibly.

Consumers know: plastic is choking our oceans.

In response, White Claw has chosen to use only water soluble six-pack rings. You’ll rest easy, knowing that no fish were harmed by your fun in the sun.

 

Low hanging fruit.

White Claw is all you need to make a splash, poolside. Just in case you need a little more oomph, here comes some sweet-looking swag.

 CREDITS.

Role: Concept, Art Direction, Design, Copywriting

CW: Rachel Koren

CD: Tom Christmann

Spec 2021-22

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